It’s beginning to look a lot like Christmas

It’s that time of year again when busy PR and Marketing teams are all thinking about how to connect with clients and business associates to protect existing relations and generate good will with new ones. So here in our latest blog we share with you our thoughts on some seasonal activities that can help you get that warm festive feeling and perhaps generate some good PR for you at the same time!

In recent years we saw a move from traditional paper Christmas cards to e-greetings. These were often much easier for businesses to send on mass via an existing e-mail database rather than hand writing cards. However, in the wake of the much feared GDPR e-marketing has taken a downturn and certainly although likely to be permissible even under GDPR, there will be many marketing teams that will be slightly put off from sending out blanket e-greetings to their databases.

So, in light of this why not consider reverting back to the traditional paper Christmas card? It can be a lovely personal way of wishing clients and contacts seasons greetings, especially if you can manage to arrange for them to be handwritten. Further, if you are really on the ball, you could get some personalised office cards done so that they are ‘on brand’ – how about a team Xmas jumper photo to show your team’s personality?

Another option could be personalised gifts for valued clients and contacts. Decide on a budget and how many clients you want to give to. Pick an unusual or personal gift to give and try where possible to hand deliver for that extra personal touch.

Think mini food hampers, Xmas survival kits or how about a personalised mug. If this is something you give to just a select few clients, think carefully about who they are and whether those you miss out are likely to find out about the gifts and be offended!

If you have the budget, why not do festive lunch/drinks with a select few valued clients and contacts. If you tailor your selection of attendees appropriately, they could make lasting connections between themselves and will value your help in having made those connections.

You could look at doing a 12 days of Christmas advent promotion with a discount/free gift or similar to entice clients to buy more from you, share your social media posts and generate some publicity.

Or how about sending clients a promotional voucher or code for the New Year.

Alternatively, rather than get lost in the sea of other marketing around this time of year why not send something in the New Year instead? You could do a ‘beat the New Year blues’ promotion; send a New Year survival kit or invite clients to a January event.

However, many companies are now looking at doing charitable activities instead of any of the above. There are all sorts of things that you can get involved in such as making a financial charitable donation to a preferred charity, donning your tackiest festive attire for National Christmas Jumper Day or even a Food Bank collection throughout the staff, clients and business contacts. Remember, if you do do something along these lines, make sure you get some good PR going about it by sharing details on your website and social media and writing to the local press about what you are doing.

We hope that you will find the above suggestions helpful but if you need any help with Christmas marketing campaigns or any other aspect of PR and Marketing, please contact the Encore team and we will be happy to help.

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