Why should my business use Linkedin?

The second article in our series on the use of social media platforms by businesses focusses on LinkedIn and why we believe this is another valuable tool that all businesses should be using as part of their marketing strategy.

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What should my marketing strategy include?

Before you start your marketing strategy, it’s a good idea to review the past year.  Take stock of what you have done. What marketing campaigns worked well? Have you seen an increase in enquires? If enquiries have increased, have sales increased? What is your website traffic like?  Have you developed any useful strategic alliances with other likeminded businesses?

All of this will be useful information for planning your year ahead, so here’s what you need to think about:

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Eight steps to stop sabotaging your email marketing efforts

Many businesses will have vowed to get their marketing house in order during 2018 including, in many cases, organising or updating their current enewsletter schedules.  Since our office re-opened on 3 January, we’ve received a flurry of email marketing and newsletter updates from different companies and individuals so thought we’d share some learnings from these so you don’t make the same mistakes!

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Merry Christmas and a happy new year!

We’d like to take this opportunity to thank everyone for their support during 2018 – both clients old and new and our partners and supporters across the business community who’ve all played a part making 2017 one of our best years yet.

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