News for February 2018

Why should my business use Linkedin?

The second article in our series on the use of social media platforms by businesses focusses on LinkedIn and why we believe this is another valuable tool that all businesses should be using as part of their marketing strategy.

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What should my marketing strategy include?

Before you start your marketing strategy, it’s a good idea to review the past year.  Take stock of what you have done. What marketing campaigns worked well? Have you seen an increase in enquires? If enquiries have increased, have sales increased? What is your website traffic like?  Have you developed any useful strategic alliances with other likeminded businesses?

All of this will be useful information for planning your year ahead, so here’s what you need to think about:

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