Securing editorial coverage in newspapers, magazines, on radio, television and internet sites can all be valuable ways of getting your messages across to key audiences.
And, while taking the editorial route will never give you the same control of those messages as, say, advertising, increasingly media-savvy audiences place real value on information supplied by an impartial editorial voice.
So, whether you’re looking to launch a new product, demonstrate new capabilities or position yourself as an expert and thought-leader in your area, there are myriad ways to communicate through the media.
At Encore Communications, our team of experienced media relations consultants has a wealth of experience working on national, regional, trade, consumer and international media relations campaigns across a variety of sectors.
We can work with you to identify the stories that will be of interest to audiences and editors alike. And, because we understand how different media outlets work, we’ll tailor both the stories and our approach to match the opportunities available, co-ordinating the release of information to suit different media outlets and maximise your coverage.
Click here to see examples of recent campaigns and testimonials from some of our happy media relations clients!